This role goes far beyond brand guardianship. It’s about building something foundational: a bold, modern brand organization designed for long-term impact. You'll take full ownership of brand strategy across several markets, set the creative direction, develop strategic partnerships, and—most importantly—build and lead a high-performing team built around clarity, capability, and cross-functional collaboration.

About the role

You’ll work closely with growth, media, and analytics teams to connect creativity with business performance, and establish the workflows, tools and culture needed to unlock the full potential of internal talent. At the same time, you’ll have a sharp commercial lens—always ensuring that what we build emotionally resonates with customers and drives measurable results.

This is a rare opportunity to lead both creative transformation and structural evolution, and to shape how a brand communicates, performs, and grows across markets. The person we are looking for has an extensive track record in driving creative change and transformation ideally from international matrix organisation.

Key Responsibilities

• 7+ years of senior experience in brand, marketing and creative leadership
• A digital-first mindset, with expertise in creative data driven brand marketing
• Experience from matrixed organizations, ideally across the Nordic markets
• Proven experience in building and managing strategic partnerships
• Solid understanding of creative operations, including tools and creative process development
• Comfortable with automation, AI, and technologies that enhance creative effectiveness
• Ability to balance emotional brand storytelling with data-driven performance
• Experience collaborating with media, growth, and analytics teams to build holistic, cross-functional brand marketing initiatives

About You

You are a senior leader with a strong foundation in brand, marketing or creative strategy, and you’ve already led teams through phases of growth, change, or restructuring. You bring clarity where others see chaos, and your leadership is rooted in both strategic foresight and operational accountability. You have experience from in-house or agency side, giving you a deep understanding of how brand-building connects to growth, performance, and retention. You are passionate for internal capability-building, and have a solid vision for how tools like AI, automation and streamlined workflows can modernize creative operations. And while you are highly analytical and commercially minded, you also believe in the emotional power of brand storytelling — balancing art and science in how you lead.

The Recruitment Process

At Digitalenta we follow a structured and transparent recruitment process to ensure a great match for all involved. This includes structured interviews, psychometric testing, tailored case assignment and reference checks.

Interested? We are interviewing on an ongoing basis – so don’t wait to submit your application. We look forward to hearing from you!