Do you thrive in an entrepreneurial, high-growth environment and have a passion for performance marketing? Join an international team on a mission to build not only the world's best product offering in its category – but also a thriving global community. As Head of Performance Marketing, you’ll play a key role in setting the traffic acquisition strategy across channels and markets, while leading and shaping a growing international team. The role is based in Copenhagen/Malmö. 

About the role

Your main focus will be to lead, coach, and further develop a high-performing acquisition team. You will report directly to the company’s e-commerce director and be part of the e-commerce team. In this role, you will work both strategically and operationally within performance marketing, collaborating closely with colleagues across content, tech, and operations. You’ll be responsible for a multi-million euro performance budget across 20+ markets.

Key Responsibilities

• Lead and coordinate traffic acquisition across paid search, paid social, SEO, and affiliate channels
• Optimize the media mix and performance budgets across markets and channels.
• Coaching and leading colleagues, and ensuring that they stay at the forefront of performance marketing.
• Translate business goals into actionable growth and channel plans.
• Identify new channels, formats, and funnel strategies to test and scale.
• Stay hands-on in tools such as Meta Ads Manager, SEO tools, CDP's and analytics platforms.
• Help evaluate and implement scalable ad tech and campaign automation tools.
• Closely monitor and analyze performance, incrementality, and ROI

About you

You’re someone who loves performance, e-commerce, data and has a test-and-learn mindset. You enjoy empowering others while staying close to the performance details. You have a bias for action, don’t wait for permission to test something new, and thrive in scale-up environments where structure is still being built.

Experience and skills

• A minimum of 3-5 years of hands-on experience in e-commerce or performance marketing.
• Strong understanding of Google Ads, SEO, paid social, affiliates and analytics tools.
• Experience in team management or a strong readiness to step into a leadership role.
• Comfortable with hybrid work, but able to spend more than 50% of your time in the Copenhagen office.
• Analytical mindset, strong prioritization skills, and deep curiosity.
• Fluent in English.

Preferred experience

• Knowledge of Polish, French or German is a big plus.
  
• Knowledge of attribution models. 

The Recruitment Process

We follow a structured and transparent hiring process to ensure a great match for both you and us. The process includes interviews, psychometric testing, case, and reference checks.

Interested? We are interviewing on an ongoing basis – so don’t wait to submit your application. We look forward to hearing from you!