At Cheffelo, our mission is to simplify everyday life by delivering inspiring meals straight to our customers front doors. Since 2008, we have helped families across Sweden, Norway, and Denmark prepare tasty, varied meals with high-quality ingredients and practical meal solutions that fit into real life.

Today, we are one of the largest meal kit providers in the Nordic region and a leader in Scandinavian food tech. Our brands include Linas Matkasse, Godtlevert, Adams Matkasse, and RetNemt – and every week, we help thousands of households enjoy more convenient, homemade dinners.

About the role

To support our continued growth, we are investing in creating even more relevant and personalised customer acquisition activities. That is why we are hiring a Head of 1:1 Growth – a new strategic role focused on how we identify, activate and re-activate customers across direct touchpoints such as E-mail, SMS & App.

This is a new leadership role, focused on building out and accelerating a high-potential growth area – together with a strong team. You will take real ownership of this space, working closely with a skilled in-house team to develop our approach to marketing automation, customer data and direct sales. This is a rare opportunity to shape a key growth area from within – driving measurable results and long-term customer impact.

What you will do

• Own the 1:1 customer acquisition growth strategy across customer-facing channels – from email and app to SMS and telemarketing

• Lead and coach a team of marketing automation and direct sales specialists, building a centre of excellence around customer acquisition personalisation and lifecycle marketing

• Design and execute personalised campaigns across the customer journey – specifically accountable for driving acquisition and reactivation

• Leverage data, insights and predictive models to power segmentation, targeting and optimisation

• Work cross-functionally with Growth, Brand, Analytics, Product and Tech to align efforts and share knowledge

• Build the tools and infrastructure to test, measure, and scale what works – across brands and markets

Who you are

We believe that you have done this before and already know your way around commercial communication, personalisation tools and data at scale. You are interested in people and base your work from a human centered, datadriven approach. You bring vision and know-how to the table and keep an open mind to collaboration in order to drive growth wherever possible.

• You bring several years of experience in CRM, marketing automation or customer analytics, ideally in a DTC or subscription-based business

• You have led teams and know how to scale both talent and technology

• You have hands-on experience with CDPs and platforms like Braze, SFMC, Adobe, Bloomreach or Voyado

• You combine strategic thinking with a hands-on approach – you are not afraid to dive into the data or the tools yourself.

• You are commercially minded, outcome-focused and thrive in an environment where speed and ownership matter.

• You communicate clearly, collaborate across teams, and bring others with you on the journey.

• You are fluent in English – a Scandinavian language is a plus.

What We Bring to the Table

At Cheffelo, you will join a fast-paced and ambitious environment where your work truly matters. You will step into a key leadership role with a high degree of autonomy – and with the trust and support to make bold decisions that drive real impact.

You will be part of a culture where feedback flows openly, and where learning and development are seen as a shared responsibility. We believe in psychological safety as the foundation for great collaboration, and we encourage experimentation, ownership and honest conversations.

We offer a flexible hybrid setup with modern offices in Helsingør, Stockholm and Oslo. You will get your choice of tools (Mac/PC), a salary based on experience and agreement, comprehensive health insurance, and – of course – discounted meal kits delivered to your door.

The process

This is a recruitment by Digitalenta. The process contains structured interviews, psychometic testing and a case assignment. Ready to lead and grow something great? Apply now. We will schedule interviews from January 2026.